“An entrepreneur isn’t someone who owns a business. It’s someone who makes things happen”-Tim Ferris.
An entrepreneur is a person who has an idea plus the drive and determination to see it come to life. You convert opportunities into a viable and marketable concept. You use your time, money, skills, and effort to ensure your service or product comes to life, finds a spot in the marketplace, and thrives.
Every entrepreneur ever is a doer. Right from charting out the business plan, defining the business model, and finally executing it, you are the ultimate expert in your chosen field. Loaded with years of hands-on experience, you’ve got an incomparable knowledge base. And yet, your potential is not tapped adequately to your advantage.
Many entrepreneurs try to leverage this experience to augment their visibility to potential clients. Most of them take the conventional route. They build their presence on Facebook or Twitter. Social media is, after all, a hotbed of activity and networking. But it still lacks credibility and trust. Here, old school still works albeit with a twist.
Here’s a way to differentiate yourself from multitudes of other entrepreneurs- write a book and self-publish it!
Benefits of writing and self-publishing
- Client Outreach
Writing a book on a subject of your expertise/business gives potential clients an understanding of what exactly you know and how you contribute to their business. Your clients can get to know you before the actual product pitch. For instance, if you’re an entrepreneur who has created an online brand and you have authored a book on the subject, you could use it as a give-away on your website to potential clients or while you pitch to them. Your book can spark curiosity and help garner some attention vis-à-vis your competitors.
- Expanding your business
Writing a book on your experiences of creating a business can get you a lot of publicity. Improved visibility can mean a better recall value of your brand. This, in turn, can translate into more inquiries and new clients on board. You can even get some niche influencers or focused groups on social media to review your work. Favorable reviews of your book can be that icing on the cake adding to your brand appeal.
- Improve credibility
You are probably writing on various platforms. Your blogs and articles may already have a following. But writing a book lends you credibility no other avenue can. You have demonstrated your expertise through your self-published work and your opinions carry significant authority. When you’ve seen as an expert on a topic, people will value your acumen and believe in your business. For instance, people who hire consultants or coaches are always looking for reviews or referrals before making decisions. Handing over a self-authored book instead of your business card could reinforce your credentials.
- Help you build a talented workforce
The most brilliant business idea can remain just an ‘idea’ if not executed well. Having a team of capable and dedicated individuals is crucial for the success of any venture. Writing a book and getting it published not only builds credibility but also lends you with some capacity to influence. You will be able to attract and hire like-minded persons, who as part of your workforce can fulfill your business vision.
- Be a celebrity!
A published body of work can broaden your possibilities. Speaking engagements, guest articles in publications, news interviews are some of the opportunities that can come calling to a successful business writer.
Once you decide to write a book, the next process is to identify how to publish it. You can go through a traditional publishing house or you can self-publish, which is increasingly becoming a popular choice.
Why we recommend Self-publishing
- Lag time
When you publish with a traditional publisher you have to go through the entire gamut of hiring agents, submitting a book proposal, agents, lawyers, etc. This can turn out to be a very time-consuming exercise delaying the release of your book. But if you self-publish with a company like Acutrack, your book will be available in a much shorter span of time.
- You are in charge of your content
When you take the route of self-publishing you are the boss of your content. You don’t have to yield to your publisher’s stipulations on any aspect of your book, be it content or cover design.
- Easily Amendable
Self-publishing companies like Acutrack gives you the ease of implementing changes in your book. In a traditional publishing scenario, you will have to go through different layers to incorporate your edits and then get them approved. In self-publishing, you have complete control over the entire process. You may edit yourself or hire professionals to do the job. Either way, the process is completed at a faster pace than in conventional publishing.
- Allows to write on your time
As an entrepreneur, you chase enough and more deadlines. Traditional publishers also demand that authors stick to deadlines for submission. But self-publishing allows you to integrate writing with your business schedule. It is hassle-free and you get to write on your terms and on your time.
- Absolute control over your Customer base
If you choose a print-on-demand and global shipment service like Acutrack you have complete access and control over your customer base. We share all data on customers with authors enabling you to connect directly with your readers for feedback, promotions, etc.
Wait no more. Get down to putting your entrepreneurial journey into words and reach out to our experts to get your work published. Reach out to us to understand more about how we can help you self-publish, talk to one of our experts!