How Your Book Can Convert Browsers to Buyers
The term “book funnel” might sound funny initially, but learning more about this powerful marketing method is worth your time. In marketing-speak, funnels are smartly planned ways to direct potential customers toward your products or services. When you do, they are much likelier to place an order.
If you’ve noticed a lot of professionals and business people writing books today, there’s a reason. They are excellent ways to develop new business leads; people often give their books away to new client prospects. If your book is well-written, professionally edited, and elegantly printed, people will read it.
The long-form content of a book is an excellent way to get across the value of your products or services. When you do it tactfully and provide other insightful information in the text, you’ll hold your readers’ attention. More and more people are becoming self-published authors to leverage the opportunities.
Books Can Help Websites Produce Sales
In today’s world, the internet is king (or queen), and every business must have a site that provides an excellent user experience (UX). However, only about two percent of site visitors convert to customers after a first visit. However, when they arrive for the first time after reading your book, they are more likely to be ready to buy.
- Create interest in your products or services
- Explain their benefits in greater detail
- Demonstrate your expertise
- Position yourself as a thought leader
- Show how your business meets people’s needs
You need only look as far as your competitors to understand how a book can drive greater success. You may find others riding the wave of success, partly driven by a book they’ve written. On the other hand, if you’re looking to grow and your competition is asleep at the switch, write one and move ahead.
You Can Learn More from the Masters
Russell Brunson, CEO of ClickFunnels, is a shining example of how to achieve success with a book funnel. He’s authored “DotCom Secrets” and “Traffic Secrets” and often gives away copies to generate new customer leads. To date, he claims to have generated over 100,000 customers and grown his sales to over $100 million. Explore Russell’s books here.
Sabry Suby is the founder of Australia’s fastest-growing digital marketing agency. He often gives away his book, “Sell Like Crazy,” to build authority and attract customers into his funnel. Get your free copy of “Sell Like Crazy. “
Tony Robbins is an example of a renowned author and coach who is leveraging a book funnel. He offers free books to capture leads. Once people opt-in for a free book, he retargets and upsells them to higher-ticket programs and courses. Check out Tony Robbins’ eBook.
The Proven Value of Book Funnels
Once you start watching for book funnels, you’ll find them in use often – a tribute to their effectiveness. They’re especially popular for consultants, speakers, and coaches in various industries who want to elevate their professional standing and project thought leadership.
To enjoy success, you must take a book project seriously because its quality is tied to its effectiveness. When target readers are favorably impressed, they will take meaningful action.
If you decide to write and publish the book you need for a marketing funnel, either for yourself or your company, please allow us to introduce Acutrack services. We provide high-quality, cost-effective book fulfillment and full-service book printing services at excellent prices.
Conclusion: Your Book as a Silent Marketing Partner
In conclusion, the power and value of book funnels extend far beyond selling books. They are proven and cost-effective ways to market your business, build authority, and engage potential customers memorably.
Regardless of your business or profession, you’d be wise to consider publishing a book as part of your marketing strategy and watch as it transforms how you connect with your audience.