Marketing your message on USB thumb drives
The USB thumb drive is an excellent choice to distribute your digital content. While purely digital distribution is important, content delivery through tangible means such as USB thumb drives helps to grow your brand and ultimately gives your product a high perceived value -- as evidenced by the fact that many marketers continue to deliver their content on USB thumb drives for a higher lead generation.
Just-In-Time Production
Acutrack’s USB thumb drive and Fulfillment services take care of production and order fulfillment by directly linking to your order processing platform (your eCommerce or lead generation platform). This automates the process of receiving your orders and makes the entire transaction process seamless. The USB fulfillment process is easy: We customize your USB packages using your company branding and duplicate your content into small batches of as little as 50 units. We stock your inventory in our warehouse and set a minimum warning level for each SKU (USB title). And when the quantity dips below the minimum level, we immediately notify you to place a reorder to replenish your stock. Other than your initial investment of 50 units with us, the entire process mirrors just-in-time delivery. – you ask and we deliver!
We take away the headaches of order fulfillment by making the whole process seamless. Each step is automated – from receiving an order transaction via your eCommerce store and updating the tracking. We compound upon this convenience by setting up an online customer portal where you are given full 24/7 access to all aspects of order and inventory management. By removing the burden of order fulfillment from your shoulders and letting Acutrack handle it for you, you are instantly given the flexibility to pay greater attention to growing your core business.
Why Acutrack?
Acutrack is a quality media production house. We use USBs drives made with the highest quality flash components and encasing materials. Our data duplication process is backed by stringent quality control procedures: Once the USB has been pre-loaded, we run a verification step to ensure that every bit of data contained in the drive is error free. And moreover, we offer expert solutions on data locking or content protection. Each USB can be customized with your logo or artwork and we have a number of USB packaging choices available to suit your needs. Additionally, we take away the headaches of order fulfillment by automating the entire process – from receiving an order transaction via your eCommerce store to updating the tracking information. We compound upon this convenience by setting up an online customer portal where you are given full 24/7 access to all aspects of order and inventory management. By removing the burden of order fulfillment from your shoulders and letting Acutrack handle it for you, you are instantly given the flexibility to pay greater attention to growing your core business.
How does it work?
We take the time to learn your business needs then provide you a custom-tailored cost proposal. Once you accept our proposal, we set up your account, and integrate with your ordering process. We also set up a dedicated FTP account where you can upload your content & artwork.
Shipping Methods
We recommend USPS postal mail service to ship either as First class, Media Mail or Priority Mail service domestically within the USA. And if it suits your needs, we also offer discounted postal mail service for worldwide shipment.
Acutrack's Book Print Solution
We understand the challenges faced by self-publishers with regards to book printing and fulfillment services. Many experience the challenges of ordering print runs and then being forced to store the entire inventory in their basement. Bogged down with the challenges of running fulfillment and packaging operations by themselves, some eventually come to choose Amazon’s Createspace after being attracted by their Print-On-Demand services, only come to the realization that Amazon has inhaled their sales, revenue, and customers for nothing more than a piddly return in royalties – This all changes with Acutrack!.
Just-In-Time Production
Acutrack Book Print and Fulfillment services take care of printing and order fulfillment irrespective of the platform where you sell your book. By selling books directly on your platform, you keep the sales revenue and are able to use the book for lead generation. This is of utmost importance as you are given total control your marketplace and customers.
The process is easy: We produce a retail-finish book completely customized to your needs in a print run as little as 50 units. We stock your inventory in our warehouse and set a minimum warning level for each SKU (book title). And when the quantity dips below the minimum level, we immediately notify you to place a reorder to replenish your stock. We generate a cost-effective book based on your requirement and not by the restrictive constraints of Print-On-Demand services. A book can be a softbound or hardbound, UV coated or laminated, shrink wrapped or gift wrapped – you ask and we deliver!
We take away the headaches of order fulfillment by making the whole process seamless. Each step is automated – from receiving an order transaction via your eCommerce store and updating the tracking. We compound upon this convenience by setting up an online customer portal where you are given full 24/7 access to all aspects of order and inventory management. By removing the burden of order fulfillment from your shoulders and letting Acutrack handle it for you, you are instantly given the flexibility to pay greater attention to growing your core business.
How does it work?
We take the time to learn your exact print needs then provide you a custom-tailored cost proposal. Once you accept our proposal, our integration team provides details to take your eCommerce app live. Additionally, we set up an online web portal to manage all aspects of your orders. We also set up a dedicated FTP account where you can upload all your artwork. We deploy many print options and choose the right print option once we have a better understanding of your business needs. A book can be printed on our web-based inkjet to high-end sheetfed color print; short print run of 50 or larger run of 1,000 or more can greatly impact the cost.
Paying for the services
You manage your eCommerce, sales & marketing and dictate the cost of shipping & handling to your clients. We are not part of your sales operation. We just provide print and fulfillment services and bill you for our work. Since our print services aren’t print-on-demand (POD); we invoice you for print services when you confirm your print order quantity and for all other fulfillment transactions, we bill you at the end of the month for all order transactions posted.
Processing Time
Unlike POD, our solution has the advantage of shipping books in real-time as we receive the order. Generally speaking, it takes 5 to 7 days to print your books and stock them. We set the minimum level, and we place a new order in a timely manner so you are never out of stock.
Shipping Methods
We recommend USPS postal mail service to ship either as First class, Media Mail or Priority Mail service domestically within the USA. Likewise, we have discounted postal mail service for worldwide shipment
File format
High-resolution PDF files are the only type of files we accept for printing orders since PDFs will have all fonts and graphics embedded. This ensures that there are fewer printing issues and less possibility of shifting text and graphics. Please ensure that your PDF files have been set to include bleeds.
Grow Your Business Using Physical Products
We live in a world where digital distribution is important for any content. Digital distribution enables you to outreach your creative content globally, deploy it with ease, and receive immediate gratification. There is no doubt that digital distribution should become an integral part of every organization’s distribution strategy.
However, physical product fulfillment is critical to growing your revenue and building your brand. While we may all agree on the value of physical products, most publishers encounter many hurdles when it comes to physical distribution.
For example, many experience the challenges of ordering inventory and storing it in their basement. Bogged down with packaging and fulfillment, some choose going with Amazon’s Createspace attracted by their POD services only to realize that Amazon has inhaled their sales, revenue and customers and return a piddly royalty – this all changes with Acutrack!
Just-In-Time Production
Acutrack helps you deliver your content on books or discs using manufacture on-demand (MOD) or its very minimal inventory to lower your upfront costs and maximize your profits. You can automate the process of fulfilling your content in retail-ready DVD packages, copy-protected USBs, or professional bookstore-quality printed books without spending thousands of dollars towards inventory. Our model creates a positive cash flow similar to your digital distribution strategy.
A Seamless Logistic Partner
Similar to digital distribution, our physical fulfillment is platform independent. Acutrack allows you to choose your sales platform and acts as your logistic print & fulfillment partner.
You choose your eCommerce partner, your sale price, your marketplace (whether it’s Amazon Marketplace, Groupon or eBay) - and Acutrack seamlessly integrates with your platform and automates the logistics. Unlike others who may want to control your revenue and give you a tiny royalty, we empower you to offer physical products on the platform of your choice, dictate & keep your sales revenue, interact with your customers, and grow your business.
Increase Your Revenue
By offering a physical product in conjunction with digital distribution, you automatically expand your market to those group of people that enjoy physical products. There are still a significant portion of people who prefer physical products, and not capturing those people is a loss of potential revenue.
One way is to offer both as a combo product. For example, let’s say that you sell an ebook for $19; instead, you can offer an ebook plus a physical copy for $29. This gives customers the instant gratification of a digital download along with the added value of having a physical copy. Most importantly, you just gained a 50% increase in your revenue.
Grow Your Brand
Digital download does not allow for brand placement the way physical products do. You can’t gift-wrap a digital book and have the experience that comes with physical books. A physical product is tangible and has high perceived value - you can hold, feel and see it. The truth is that packaging helps grow your brand. The physical product becomes its own advertisement, and that quality of branding is invaluable for any business to grow and have success with branding.
Boost Landing Page Conversions
The concept of giving something to get something is timeless. However, it gains new relevance when applied to your landing pages. Today, many organizations spend thousands of dollars with Google adwords or Facebook marketing to get traffic to their landing page. The goal of the marketing is to convert that prospect into a lead by making them sign up. Instead of emailing a PDF, if you offer something of value like a book or USB thumb drive, your chances of converting the lead increases by 40%, says our customer Dean Holland of Internet Marketing. This is a huge upside for any marketing initiative.
Offering a physical product in conjunction with digital download increases revenue, branding, landing page conversions - but most importantly, it increases customer satisfaction. A physical product fulfillment in the form of books, training manuals, retail finish DVDs or your content on custom branded USB thumb drives should be an integral part of any organization.
Using marketplaces to help grow your business
This blog shows you options on how to place your products in various marketplaces which allow you to enhance your company’s visibility and ultimately grow business. Although not all of these alternatives may appeal to you, adding one or more of them to your list of selling platforms will undoubtedly increase your sales.
The advantage of Kickstarter, Indiegogo and Wefunder
Websites like Kickstarter, Indiegogo and Wefunder have revolutionized the way a business can fund themselves; these crowdfunding platforms are fantastic and cost-effective vehicles for spreading the word about your brand to a wider and already somewhat receptive audience. Whether you are starting out or are an established business looking for a new venture, these platforms not only give you the opportunity to raise money for your new project, but also help to spread awareness and enhance your visibility.
Indiegogo: Not Just A Crowdfunding platform
Indiegogo is not just a crowdfunding platform. In October 2017, Indiegogo launched Indiegogo Marketplace, a place to sell new and innovative physical products even if you are not using their crowdfunding platform. The marketplace allows you to showcase your products to a special community who genuinely desires to encourage intelligent and creative projects. Recently, one of our clients, Batteroo has had great success showcasing their products in Indiegogo marketplace and have seen an increase in new sales.
The Amazon Marketplace
The Amazon marketplace is a great place to list your products. There is no cost to list a product on Amazon. Instead, Amazon Marketplace sellers pay a percentage of the revenue from their sales to Amazon. The Amazon marketplace is no different than a farmer’s market or shopping mall; a marketplace draws in lots of customers plus the additional layer of single checkout. Acutrack can help you automate the fulfillment process with Amazon’s “Marketplace Pro,” in the same manner as your shopping cart allowing you to keep your inventory in one space.
Amazon’s Launchpad
Amazon Launchpad is a unique platform - it’s a marketplace within a marketplace that enables customers to sift through a wide range of innovative ideas. This allows you to showcase your products through a different perspective. However, there is a huge downside. As a Launchpad vendor, you’ll be expected to take part in Amazon’s “fulfillment by Amazon” service, which means risking shipping all of your inventory off to Amazon and giving away a big portion of your profit to Amazon. That being said, you’ll have to weigh the pros and cons to figure out whether Launchpad is right for you.
And then there is eBay, Bonanza, Etsy, Wish etc.
eBay is a massive marketplace for buying and selling items at fixed prices or through an auction system. eBay offers seller tools and features that make it easy for you to feature your brand in an eBay store. Alternatively, other marketplaces exist which can help to increase your exposure. Bonanza marketplace allows you to sell items in any conceivable category. It has no initial listing fees and low selling fees. Also available is Etsy: a marketplace known as the queen of indie, boho, and handmade items. Unlike other marketplaces, Etsy allows sellers to upload their own store banner and a customized logo. It also allows for promotional videos and photos to share more information with their buyers. Lastly, the Wish marketplace is a far-reaching mobile shopping marketplace that boasts 200+ million shoppers globally.
Acutrack: Your invisible partner
No matter which marketplace you choose, Acutrack’s fulfillment services bring together the right tools and technology to help streamline your fulfillment needs. We are your true fulfillment logistics partner!
You create products to build your brand and make money. But how you choose to fulfill and distribute your products plays an equally important role in impacting your profits.
YOUR HARD WORK
You’ve used creativity to write a book or shoot a film, carefully scouring every line or frame, to ensure that you have an excellent product ready to share with your customers and fans.
Finally, after outlining, editing, and modifying, your product reflects your brand.
Now that your team breathes a sigh of relief, the time has come to pay for distribution and order fulfillment.
Let’s find out how this step impacts your revenue.
IS IT THEIR REWARD?
There’s a really big company that begins with an A where you can upload files and they fulfill the orders. Like magic, your book reaches customers who come to their platform.
No need to worry about hefty upfront fees since all they do is – get this – select a royalty amount that they give you for the product that you created. Stop for a moment and read the last part of that sentence again.
Remember those long days, late nights and all the work that you and your team put in writing just the right phrases, capturing key moments and reviewing and modifying the graphics?
That big company is telling you what share of your own product that they will let you keep. Sound fair?
Okay. You accept the deal because it doesn’t seem that you have a choice.
Amazon. A name that invokes images of the world’s greatest river where your product is among the millions floating through the marketplace jungle, buoyed by a global brand.
And you can only sell in their space.
Getting the chance to swim with a company known around the world seems worth the cost and justified since the fee doesn’t appear to be coming from your pockets. It’s a royalty and you’re grateful when money is deposited into your account.
YOUR PRODUCT IS YOUR PROFIT
So, what if there was a solution that lets you reap the full rewards of your hard work? You create a product, or series of related products like manuals, training DVDs, software and fun branded accessories like T-shirts. And you get paid 100% of the sale. Imagine that.
Instead of stuck swimming in one river, you can sail along and navigate in as many eCommerce platforms as you’d like.
Welcome to Acutrack.
We expand your sales experience so that you’re not limited to a single sales platform strategy.
Yep, our name starts with an A as well. And maybe we’re more like a fun and wild waterpark, giving you the chance to make splashes with your sales on over 50 different eCommerce platforms.
We’re a brand headquartered in the heart of Silicon Valley where our technology has a people first benefit for our customers.
LET’S GROW YOUR BRAND
The difference between Amazon and Acutrack really comes down to control and business growth.
Amazon’s platform has many pluses or they wouldn’t have grown so large. But you give up a lot of control.
We work with you instead of setting the rules and make you follow along. Acutrack is your backend fulfillment partner.
Here’s how that translates into business growth for your company.
- We’re with you all the way.
We make sure you’re not just sailing along on your own by offering you a guide—a dedicated account representative who gets to know you, your brand promise, and the goal and purpose for the products that you create.
- Make life easy for your customers.
It’s possible with Acutrack’s services to offer both a physical product and a digital download. You boost your revenue and your customers don’t have to decide.
If you have digital content like software, a film or training manual, you can easily enhance the customer experience by offering a backup disc or backup USB.
So let’s say you currently sell software digitally for $39. Now you load it onto a DVD or USB with your brand on it, and you sell for $49.
Your products are stored in our energy-efficient warehouse and our software system seamlessly manages your inventory and shipping needs.
- Use Acutrack in a lead generation strategy.
You can implement a lead generation strategy by using your own CRM/eCommerce, an important step that’s not possible via Amazon’s CreateSpace.
Let’s say your marketing department develops a landing page or they’ve created a funnel to capture leads from Facebook or Google Adwords.
The landing page has a high conversion rate if you offer a valuable item for free - or example, a free training book or free USB with a charge of $5.99 to pay for shipping & handling.
The name comes into your system and now you can place that contact on the path to a deep customer relationship.
- Control Your Marketplace
Acutrack’s platform allows you to sell on Amazon but also your own online store and other retailers. Also note that we put your brand front and center. How? Shipping is one key way.
When your customers purchase through Amazon’s CreateSpace they see the Amazon branding in action. Acutrack keeps your brand intact from ordering to customer delivery.
Product creation to grow your business is more than just hard work. It’s satisfying to see your company’s ideas or your nonprofit’s message take shape and influence readers and viewers.
As the president and CEO, I just want you to know that you can boost your revenue by choosing Acutrack as a publishing and fulfillment company that cares about you and your business.
Take a closer look by visiting our website’s Publishing and Product Fulfillment pages.
