While many organizations spend thousands of dollars with Facebook or Google to build the "perfect" landing page, many viewers leave the site without signing up. The most vital part of an effective landing page is the lead-capture or conversion form, with which you can transform your visitors into buyers.
How do you convince a casual browser to commit to action? Studies have shown that offering something tangible can increase your landing page sign-up rate by 40 percent. To persuade potential customers to part with their names, email addresses and other information, they must believe that they are receiving something valuable in return.
While some sellers may offer downloadable digital content such as an e-book or PDF to increase conversion rates, many purchasers prefer something they can touch and feel. A "thumb" or USB drive is an excellent choice to satisfy these customers.
Advantages of USB Drives
USB drives can contain software, training manuals, educational texts, how-to hints, photographs and a host of other types of files. They can store content too large to be quickly downloadable. You can also readily share a USB drive with friends, family and colleagues.
For an author or other content supplier, USB drives provide an additional revenue stream. Imprinted with your name or logo, they contribute to establishing your brand. Thumb drives are easy to slip into a pocket, purse or briefcase, and you can keep them conveniently at hand on a key chain. They are also compatible with most personal computers and laptops.
An Acutrack USB Drive is Secure
With Acutrack fulfillment, your content will be secure. We write protect and copy protect your USB drive to prevent data loss. We use the highest quality materials and components. When we load your data, the content is locked to avoid accidental erasure.
In addition to our ability to customize both sides of your USB with whatever artwork you specify, Acutrack can provide custom packaging. We also offer you the opportunity to enclose a printed card. Contact us today to find out how we can help you make sales from your landing page take off.
CD/DVD/Blu-ray manufacture-on-demand is a powerful solution to offer you digital content as a physical backup. It helps you to generate additional revenue and most importantly customer satisfaction
Ability to Operate Without Internet
A CD, DVD or Blu-ray is independent of the internet. Users can play it anywhere, whenever they wish, and their only requirement is an appropriate device. Your customers can easily stop, start or slow down play to review instructions or more thoroughly absorb vital details.
A purchaser may also share it with friends and family or keep it as part of a collection. While digital distribution is critical for any business success, it has its shortcomings. Customers miss the tactile fulfillment that comes with a tangible product. A digital product offers no branding opportunity. Since a digital download involves a single transaction, it provides no option to up-sell other products and services.
Enhanced Advertising
The label on a disc or in a jewel case can also increase your impact on your customers. Studies have shown that reader’s process printed content differently than what appears on their screens. They scan it more slowly and recall more of what they see. Your ad will make a lasting impression that can lead to more sales.
Give Your Customers a Bonus
Your CD, DVD or Blu-ray can incorporate content unavailable on your website. Viewers will feel they've received more value for their dollar and be more inclined to purchase other products. Offer your customer a bundle package - both digital versions as well as a physical copy. Digital texts give customers instant gratification, but a physical copy comes with bonus material such as director's commentary, behind the scenes video or free stickers or posters.
Discs When You Need Them
Acutrack pioneered media manufacture-on-demand (MOD). Our model helps eliminate the upfront costs you may encounter with mass production. You will always be able to deliver your titles without the need to maintain an inventory.
We ship orders posted to your e-commerce platform directly to your purchasers in real time, and initiate tracking. Our process is seamless and automated. When you can't predict sales of items in your media catalog, Acutrack provides the perfect solution to ensure buyer satisfaction while promoting a loyal following.
I remember the nervous feeling in my stomach when an airport announcement called me back to security. I'd checked a bag and, according to the prominently posted instructions, left it unlocked. I had nothing to hide. Still, I wondered about the unexpected attention my bag received. The puzzle was about the thick book I'd packed.
The X-ray machine couldn't penetrate it, and the officer on duty was afraid to open my luggage. Once I arrived to reveal my harmless treasure, airline personnel put me on a cart to speed me to my plane. If I'd chosen an e-book, I could have avoided the temporary glitch, but also many of the joys of a printed volume.
Why paper?
My experience illustrates that printed books can also be a boon in the digital age. They might be big, heavy and you can't easily slip them in a purse or pocket. However, traditional volumes also provide many advantages and true pleasures. It is easier to concentrate while scanning words on paper. Without the distraction of incoming emails, text messages or sales alerts, reading retention improves.
You'll never have to recharge a paper book. You can lend one to a friend, display it on your coffee table, pass it down to your children, or recover some of your investment by selling it. You can adjust the recipes in your cookbooks with the stroke of a pen and can highlight crucial instructions in a manual.
Paper books are a sensory experience. You can sniff the fragrance that transports you to new worlds, and revel in the glossy feel of a cover an artist has labored to create. The sound of pages turning is like beloved music evoking memories and deep emotions.
Why e-books?
E-books are a natural part of our digital world. They are easy to distribute globally and offer instant gratification to the reader. You can order and download a whole library. If you encounter an unknown word, you can look it up on a built-in dictionary.
Your cellphone, tablet, reader, or computer can all become homes for your e-books. They require no shelf or locker space. If your eyes are tired, or just getting a bit older, you can adjust the font of an e-book for comfort. E-books can also give you access to more authors.
E-books can put less stress on a book lover's budget. They are often relatively inexpensive when compared to print versions, especially when reading on a device that serves multiple functions.
Personal Preference
Whether it's a paper book or an e-book, it's a matter of preference. One thing is for sure: Both are here to stay. Each has its advantages, and even in the current digital age, both can coexist. Humans are visual and tactile by nature. They still would like to see and feel things with their eyes and hands whether printed or electronic.
Producing the books you need
If you are an author, whatever form your readers ultimately choose, Acutrack can be your partner in getting your book to your readers. We are experts in book manufacturing, packaging, promotion, and fulfillment. Submit a PDF to us, and we will speed the magic of your words into your customers' eager hands.
We've seen the days of staying after school to clean the erasers disappear, but technology has yet to replace printed textbooks. While e-books have changed both the marketplace for hard copies as well as delivery methods, most readers still prefer to turn pages manually and forego the need for batteries.
Paper is Still Going Strong
While almost three-quarters of Americans read books, 67 percent have read paper copies within the past year, while only 26 percent have perused an e-book and 18 percent have availed themselves of audio books. Only 7 percent of us stick exclusively to digital formats, while 39 percent solely read print and 29 percent use more than one platform.In some ways, these figures are dependent on demographics. Slightly more women than men read either print or e-books. Readership of e-books and books in general decreases as the age of readers increases.
Readership through all methods increases as educational attainment rises. Those in suburbia are more likely than their urban or rural neighbors to have their noses in a book or their eyes on a text-filled screen.While the digital market, in general, has been growing, we have found that some segments, such as school districts, have been slow to adopt the paperless formats. For grades K through 12, educators are still exploring the effectiveness of new platforms. They have yet to establish the advantages of digital offerings over traditional textbooks.
New Production Models
As a printer, we have discovered that while the demand for paper books is increasing, methods of production are evolving. Rather than turning out large numbers of books to await sale, increased investment in technologies such as inkjet and digital imaging allows publishers to make shorter runs. Through the use of advanced techniques, we can meet the expectations of our customers for fast turnarounds.
A Better Bottom Line
As consumers demand more books in both printed and digital forms, authors are looking for companies responsive to their production and fulfillment needs. That's where we come in. If the royalties traditional publishing companies are willing to pay for the right to produce and distribute your books are too low, and you have an established following, Acutrack may be your perfect partner.
Contact us today to discover how we can work together to bring you the profits you deserve.
In this era of e-commerce, we find that businesses are changing their models for creating sales. Traditionally, pallets of goods have been shipped from warehouses to retailers equipped to sell to individual consumers. This standard is increasingly no longer the case.
Why sell directly to consumers?
While business-to-business sales entail more simplicity, they also create more risk. The loss of a single customer can have a catastrophic effect on the bottom line. Companies can minimize losses by selling small numbers of items to a broad customer base.
We also observe that while businesses often base procurement on slow-to-change approved supplier lists, consumers make selections based on cost, rather than loyalty to a particular brand. When introducing a product at an attractive price, it is easier to convince an individual than a corporate purchasing department to buy it.
Shipping products directly to their users reduces transportation time. While pallets of merchandise sold to business may pass from warehouse to warehouse, before being individually packaged and reaching their final recipients, direct shipping requires only one trip.
We see a trend toward personalization taking hold. When businesses ship smaller quantities of products, items can be aimed at individual preferences, leading to higher customer satisfaction and increasing opportunities for further sales.
We have also found that bundling purchases can promote repeat purchases of freshly discovered items.
Accessing direct sales opportunities
The success of direct-to-customer fulfillment is reflected in the exceptional growth of e-commerce. In 2016, it increased by a market-altering 45 percent. Online sales are estimated to be worth $372 billion.
We offer services that allow sellers of any size to compete in the online marketplace. Acutrack manages orders from receipt to consumer's hands. We provide complete tracking of both purchased products and inventory.
Our location-keyed storage system lets us readily scan and ship each item. We have full bundling capabilities to handle orders of multiple products and assure prompt delivery. Priority orders trigger automatic alerts to speed purchases on their way.
Make the forward leap
Acutrack is at the leading edge of direct-to-customer fulfillment, and we have a proven record of success. Whether it is shipping one item or bundling, we take the stress out of satisfying your need for rapid and effective consumer satisfaction.
Contact us now to discover how we can bring your business to the next level
