I remember the nervous feeling in my stomach when an airport announcement called me back to security. I'd checked a bag and, according to the prominently posted instructions, left it unlocked. I had nothing to hide. Still, I wondered about the unexpected attention my bag received. The puzzle was about the thick book I'd packed.

The X-ray machine couldn't penetrate it, and the officer on duty was afraid to open my luggage. Once I arrived to reveal my harmless treasure, airline personnel put me on a cart to speed me to my plane. If I'd chosen an e-book, I could have avoided the temporary glitch, but also many of the joys of a printed volume.

Why paper?

My experience illustrates that printed books can also be a boon in the digital age. They might be big, heavy and you can't easily slip them in a purse or pocket. However, traditional volumes also provide many advantages and true pleasures. It is easier to concentrate while scanning words on paper. Without the distraction of incoming emails, text messages or sales alerts, reading retention improves.

You'll never have to recharge a paper book. You can lend one to a friend, display it on your coffee table, pass it down to your children, or recover some of your investment by selling it. You can adjust the recipes in your cookbooks with the stroke of a pen and can highlight crucial instructions in a manual.

Paper books are a sensory experience. You can sniff the fragrance that transports you to new worlds, and revel in the glossy feel of a cover an artist has labored to create. The sound of pages turning is like beloved music evoking memories and deep emotions.

Why e-books?
E-books are a natural part of our digital world. They are easy to distribute globally and offer instant gratification to the reader. You can order and download a whole library. If you encounter an unknown word, you can look it up on a built-in dictionary.

Your cellphone, tablet, reader, or computer can all become homes for your e-books. They require no shelf or locker space. If your eyes are tired, or just getting a bit older, you can adjust the font of an e-book for comfort. E-books can also give you access to more authors.

E-books can put less stress on a book lover's budget. They are often relatively inexpensive when compared to print versions, especially when reading on a device that serves multiple functions.

Personal Preference

Whether it's a paper book or an e-book, it's a matter of preference. One thing is for sure: Both are here to stay. Each has its advantages, and even in the current digital age, both can coexist. Humans are visual and tactile by nature. They still would like to see and feel things with their eyes and hands whether printed or electronic.

Producing the books you need

If you are an author, whatever form your readers ultimately choose, Acutrack can be your partner in getting your book to your readers. We are experts in book manufacturing, packaging, promotion, and fulfillment. Submit a PDF to us, and we will speed the magic of your words into your customers' eager hands.

We've seen the days of staying after school to clean the erasers disappear, but technology has yet to replace printed textbooks. While e-books have changed both the marketplace for hard copies as well as delivery methods, most readers still prefer to turn pages manually and forego the need for batteries.

Paper is Still Going Strong

While almost three-quarters of Americans read books, 67 percent have read paper copies within the past year, while only 26 percent have perused an e-book and 18 percent have availed themselves of audio books. Only 7 percent of us stick exclusively to digital formats, while 39 percent solely read print and 29 percent use more than one platform.In some ways, these figures are dependent on demographics. Slightly more women than men read either print or e-books. Readership of e-books and books in general decreases as the age of readers increases.

 Readership through all methods increases as educational attainment rises. Those in suburbia are more likely than their urban or rural neighbors to have their noses in a book or their eyes on a text-filled screen.While the digital market, in general, has been growing, we have found that some segments, such as school districts, have been slow to adopt the paperless formats. For grades K through 12, educators are still exploring the effectiveness of new platforms. They have yet to establish the advantages of digital offerings over traditional textbooks.

Textbook printing

New Production Models

As a printer, we have discovered that while the demand for paper books is increasing, methods of production are evolving. Rather than turning out large numbers of books to await sale, increased investment in technologies such as inkjet and digital imaging allows publishers to make shorter runs. Through the use of advanced techniques, we can meet the expectations of our customers for fast turnarounds.

A Better Bottom Line

As consumers demand more books in both printed and digital forms, authors are looking for companies responsive to their production and fulfillment needs. That's where we come in. If the royalties traditional publishing companies are willing to pay for the right to produce and distribute your books are too low, and you have an established following, Acutrack may be your perfect partner.

 Contact us today to discover how we can work together to bring you the profits you deserve.

In this era of e-commerce, we find that businesses are changing their models for creating sales. Traditionally, pallets of goods have been shipped from warehouses to retailers equipped to sell to individual consumers. This standard is increasingly no longer the case.

Why sell directly to consumers?

While business-to-business sales entail more simplicity, they also create more risk. The loss of a single customer can have a catastrophic effect on the bottom line. Companies can minimize losses by selling small numbers of items to a broad customer base.

We also observe that while businesses often base procurement on slow-to-change approved supplier lists, consumers make selections based on cost, rather than loyalty to a particular brand. When introducing a product at an attractive price, it is easier to convince an individual than a corporate purchasing department to buy it.

Shipping products directly to their users reduces transportation time. While pallets of merchandise sold to business may pass from warehouse to warehouse, before being individually packaged and reaching their final recipients, direct shipping requires only one trip.

We see a trend toward personalization taking hold. When businesses ship smaller quantities of products, items can be aimed at individual preferences, leading to higher customer satisfaction and increasing opportunities for further sales.

We have also found that bundling purchases can promote repeat purchases of freshly discovered items.

Accessing direct sales opportunities

The success of direct-to-customer fulfillment is reflected in the exceptional growth of e-commerce. In 2016, it increased by a market-altering 45 percent. Online sales are estimated to be worth $372 billion.

We offer services that allow sellers of any size to compete in the online marketplace. Acutrack manages orders from receipt to consumer's hands. We provide complete tracking of both purchased products and inventory.

Our location-keyed storage system lets us readily scan and ship each item. We have full bundling capabilities to handle orders of multiple products and assure prompt delivery. Priority orders trigger automatic alerts to speed purchases on their way.

Make the forward leap

Acutrack is at the leading edge of direct-to-customer fulfillment, and we have a proven record of success. Whether it is shipping one item or bundling, we take the stress out of satisfying your need for rapid and effective consumer satisfaction.

Contact us now to discover how we can bring your business to the next level

Have a question?

Please contact us:

Toll-Free: 888-234-3472
Phone: 925-579-5000
Fax: 925-579-5001

Request for Quote!

Acutrack Contact

350 Sonic Avenue
Livermore, CA 94551

Please contact us:

Toll-Free: 888-234-3472
Phone: 925-579-5000
Fax: 925-579-5001

Request for Quote!

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About Acutrack

Acutrack is a technology-driven eCommerce fulfillment company with a specialization in publishing any product needed for your business. With logistics center on both coasts of the USA, we serve as a one-stop logistic center for your business needs!
In this manner, we serve as a one-stop logistics extensionof your business.

Fulfillment centers:

Livermore, CA
Cincinnati, OH