Grow Your Business Using Physical Products

We live in a world where digital distribution is important for any content. Digital distribution enables you to outreach your creative content globally, deploy it with ease, and receive immediate gratification. There is no doubt that digital distribution should become an integral part of every organization’s distribution strategy.

However, physical product fulfillment is critical to growing your revenue and building your brand. While we may all agree on the value of physical products, most publishers encounter many hurdles when it comes to physical distribution.

For example, many experience the challenges of ordering inventory and storing it in their basement. Bogged down with packaging and fulfillment, some choose going with Amazon’s Createspace attracted by their POD services only to realize that Amazon has inhaled their sales, revenue and customers and return a piddly royalty – this all changes with Acutrack!

Just-In-Time Production
Acutrack helps you deliver your content on books or discs using manufacture on-demand (MOD) or its very minimal inventory to lower your upfront costs and maximize your profits.  You can automate the process of fulfilling your content in retail-ready DVD packages, copy-protected USBs, or professional bookstore-quality printed books without spending thousands of dollars towards inventory. Our model creates a positive cash flow similar to your digital distribution strategy.

A Seamless Logistic Partner
Similar to digital distribution, our physical fulfillment is platform independent. Acutrack allows you to choose your sales platform and acts as your logistic print & fulfillment partner.

You choose your eCommerce partner, your sale price, your marketplace (whether it’s Amazon Marketplace, Groupon or eBay) - and Acutrack seamlessly integrates with your platform and automates the logistics. Unlike others who may want to control your revenue and give you a tiny royalty, we empower you to offer physical products on the platform of your choice, dictate & keep your sales revenue, interact with your customers, and grow your business.

Increase Your Revenue
By offering a physical product in conjunction with digital distribution, you automatically expand your market to those group of people that enjoy physical products. There are still a significant portion of people who prefer physical products, and not capturing those people is a loss of potential revenue.

One way is to offer both as a combo product. For example, let’s say that you sell an ebook for $19; instead, you can offer an ebook plus a physical copy for $29. This gives customers the instant gratification of a digital download along with the added value of having a physical copy. Most importantly, you just gained a 50% increase in your revenue.

Grow Your Brand
Digital download does not allow for brand placement the way physical products do. You can’t gift-wrap a digital book and have the experience that comes with physical books. A physical product is tangible and has high perceived value - you can hold, feel and see it. The truth is that packaging helps grow your brand. The physical product becomes its own advertisement, and that quality of branding is invaluable for any business to grow and have success with branding.

Boost Landing Page Conversions
The concept of giving something to get something is timeless. However, it gains new relevance when applied to your landing pages. Today, many organizations spend thousands of dollars with Google adwords or Facebook marketing to get traffic to their landing page. The goal of the marketing is to convert that prospect into a lead by making them sign up. Instead of emailing a PDF, if you offer something of value like a book or USB thumb drive, your chances of converting the lead increases by 40%, says our customer Dean Holland of Internet Marketing. This is a huge upside for any marketing initiative.

Offering a physical product in conjunction with digital download increases revenue, branding, landing page conversions - but most importantly, it increases customer satisfaction. A physical product fulfillment in the form of books, training manuals, retail finish DVDs or your content on custom branded USB thumb drives should be an integral part of any organization.

Using marketplaces to help grow your business

This blog shows you options on how to place your products in various marketplaces which allow you to enhance your company’s visibility and ultimately grow business. Although not all of these alternatives may appeal to you, adding one or more of them to your list of selling platforms will undoubtedly increase your sales.

The advantage of Kickstarter, Indiegogo and Wefunder

Websites like Kickstarter, Indiegogo and Wefunder have revolutionized the way a business can fund themselves; these crowdfunding platforms are fantastic and cost-effective vehicles for spreading the word about your brand to a wider and already somewhat receptive audience. Whether you are starting out or are an established business looking for a new venture, these platforms not only give you the opportunity to raise money for your new project, but also help to spread awareness and enhance your visibility.

Indiegogo: Not Just A Crowdfunding platform

Indiegogo is not just a crowdfunding platform. In October 2017, Indiegogo launched Indiegogo Marketplace, a place to sell new and innovative physical products even if you are not using their crowdfunding platform. The marketplace allows you to showcase your products to a special community who genuinely desires to encourage intelligent and creative projects. Recently, one of our clients, Batteroo has had great success showcasing their products in Indiegogo marketplace and have seen an increase in new sales.

The Amazon Marketplace

The Amazon marketplace is a great place to list your products. There is no cost to list a product on Amazon. Instead, Amazon Marketplace sellers pay a percentage of the revenue from their sales to Amazon. The Amazon marketplace is no different than a farmer’s market or shopping mall; a marketplace draws in lots of customers plus the additional layer of single checkout. Acutrack can help you automate the fulfillment process with Amazon’s “Marketplace Pro,” in the same manner as your shopping cart allowing you to keep your inventory in one space.

Amazon’s Launchpad

Amazon Launchpad is a unique platform - it’s a marketplace within a marketplace that enables customers to sift through a wide range of innovative ideas. This allows you to showcase your products through a different perspective. However, there is a huge downside. As a Launchpad vendor, you’ll be expected to take part in Amazon’s “fulfillment by Amazon” service, which means risking shipping all of your inventory off to Amazon and giving away a big portion of your profit to Amazon. That being said, you’ll have to weigh the pros and cons to figure out whether Launchpad is right for you.

And then there is eBay, Bonanza, Etsy, Wish etc.
eBay is a massive marketplace for buying and selling items at fixed prices or through an auction system. eBay offers seller tools and features that make it easy for you to feature your brand in an eBay store. Alternatively, other marketplaces exist which can help to increase your exposure. Bonanza marketplace allows you to sell items in any conceivable category. It has no initial listing fees and low selling fees. Also available is Etsy: a marketplace known as the queen of indie, boho, and handmade items. Unlike other marketplaces, Etsy allows sellers to upload their own store banner and a customized logo. It also allows for promotional videos and photos to share more information with their buyers. Lastly, the Wish marketplace is a far-reaching mobile shopping marketplace that boasts 200+ million shoppers globally.

Acutrack: Your invisible partner
No matter which marketplace you choose, Acutrack’s fulfillment services bring together the right tools and technology to help streamline your fulfillment needs. We are your true fulfillment logistics partner!

You create products to build your brand and make money. But how you choose to fulfill and distribute your products plays an equally important role in impacting your profits.

YOUR HARD WORK

You’ve used creativity to write a book or shoot a film, carefully scouring every line or frame, to ensure that  you have an excellent product ready to share with your customers and fans.

Finally, after outlining, editing, and modifying, your product reflects your brand.

Now that your team breathes a sigh of relief, the time has come to pay for distribution and order fulfillment.

Let’s find out how this step impacts your revenue.

IS IT THEIR REWARD?

There’s a really big company that begins with an A where you can upload files and they fulfill the orders. Like magic, your book reaches customers who come to their platform.

No need to worry about hefty upfront fees since all they do is – get this – select a royalty amount that they give you for the product that you created. Stop for a moment and read the last part of that sentence again.

Remember those long days, late nights and all the work that you and your team put in writing just the right phrases, capturing key moments and reviewing and modifying the graphics?

That big company is telling you what share of your own product that they will let you keep. Sound fair?

Okay. You accept the deal because it doesn’t seem that you have a choice.

Amazon. A name that invokes images of the world’s greatest river where your product is among the millions floating through the marketplace jungle, buoyed by a global brand.

And you can only sell in their space.

Getting the chance to swim with a company known around the world seems worth the cost and justified since the fee doesn’t appear to be coming from your pockets. It’s a royalty and you’re grateful when money is deposited into your account.

 

YOUR PRODUCT IS YOUR PROFIT

So, what if there was a solution that lets you reap the full rewards of your hard work? You create a product, or series of related products like manuals, training DVDs, software and fun branded accessories like T-shirts. And you get paid 100% of the sale. Imagine that.

Instead of stuck swimming in one river, you can sail along and navigate in as many eCommerce platforms as you’d like.

Welcome to Acutrack.

We expand your sales experience so that you’re not limited to a single sales platform strategy.

Yep, our name starts with an A as well. And maybe we’re more like a fun and wild waterpark, giving you the chance to make splashes with your sales on over 50 different eCommerce platforms.

We’re a brand headquartered in the heart of Silicon Valley where our technology has a people first benefit for our customers.

LET’S GROW YOUR BRAND

The difference between Amazon and Acutrack really comes down to control and business growth.

 

Amazon’s platform has many pluses or they wouldn’t have grown so large. But you give up a lot of control.

We work with you instead of setting the rules and make you follow along. Acutrack is your backend fulfillment partner.

Here’s how that translates into business growth for your company.

  1. We’re with you all the way.

We make sure you’re not just sailing along on your own by offering you a guide—a dedicated account representative who gets to know you, your brand promise, and the goal and purpose for the products that you create.

  1. Make life easy for your customers.

It’s possible with Acutrack’s services to offer both a physical product and a digital download. You boost your revenue and your customers don’t have to decide.

If you have digital content like software, a film or training manual, you can easily enhance the customer experience by offering a backup disc or backup USB.

So let’s say you currently sell software digitally for $39. Now you load it onto a DVD or USB with your brand on it, and you sell for $49.

Your products are stored in our energy-efficient warehouse and our software system seamlessly manages your inventory and shipping needs.

  1. Use Acutrack in a lead generation strategy.

You can implement a lead generation strategy by using your own CRM/eCommerce, an important step that’s not possible via Amazon’s CreateSpace.

Let’s say your marketing department develops a landing page or they’ve created a funnel to capture leads from Facebook or Google Adwords.

The landing page has a high conversion rate if you offer a valuable item for free - or example, a free training book or free USB with a charge of $5.99 to pay for shipping & handling.

The name comes into your system and now you can place that contact on the path to a deep customer relationship.

  1. Control Your Marketplace

Acutrack’s platform allows you to sell on Amazon but also your own online store and other retailers. Also note that we put your brand front and center. How? Shipping is one key way.

When your customers purchase through Amazon’s CreateSpace they see the Amazon branding in action. Acutrack keeps your brand intact from ordering to customer delivery.

 

Product creation to grow your business is more than just hard work. It’s satisfying to see your company’s ideas or your nonprofit’s message take shape and influence readers and viewers.

As the president and CEO, I just want you to know that you can boost your revenue by choosing Acutrack as a publishing and fulfillment company that cares about you and your business.

Take a closer look by visiting our website’s Publishing and Product Fulfillment pages.

 

How to grow your business by incorporate Physical Publishing and Fulfillment into the mix?

So why should you incorporate Publishing and Fulfillment business into your business? Offering a physical product in conjunction with digital download increases revenue, branding, landing page conversions - but most importantly, it increases customer satisfaction. It’s an ideal situation for any business that currently offers digital download. Best of all, the extra work that comes with offering physical products is outsourced to companies like Acutrack,, so that you can focus on what you do best. In this way, we function as an extension of your business and help you significantly grow your business overnight.

 

Publishing and Fulfillment can be incorporated into any organization that offers digital content. Whether you are a film distributor offering movie streaming, a musician selling music on iTunes, a public speaker spreading your message through Youtube, a training organization with educational and training material, or a software company selling digital download - all of these business can distribute content digitally while simultaneously offering that content on CDs, DVDs, USBs, or books. Services provided by companies like ourselves can be offered in conjunction with digital distribution to help you increase customer satisfaction - without you having to do any of the work.

Publishing & Fulfillment

Similar to digital distribution, you can automate the process of fulfilling your content in retail-ready DVD packages, copy-protected USBs, or professional bookstore-quality printed books. Most importantly, all of this can be done on-demand to minimize your upfront costs and maximize your profits.

    • How can you increase your revenue?
      By offering a physical product in conjunction with digital distribution, you automatically expand your market to those group of people that enjoy physical products. Although the trend is going towards digital downloads, there are still a significant portion of people who prefer physical products - and not capturing those people is a loss of potential revenue. One way to offer the physical product in conjunction digital distribution is offer both as a combo product. For example, let’s say that you sell a digital download of software for $39; now instead of selling a physical product as a separate item for $39, you can offer a digital download plus physical copy for $49. This gives customers the instant gratification of digital download along with the added value of having a physical copy.
    • How do you grow your brand?
      Digital download does not allow for brand placement the way physical products do. The truth is that packaging helps grow your brand. The physical product becomes its own advertisement, and that quality is invaluable for any business to grow and have success with branding.
    • How do you boost landing page conversions?
      The concept of giving something to get something is timeless. It gains new relevance when applied to your landing pages. Many organizations today spend thousands of dollars with Google adwords or Facebook marketing to get traffic to their their landing page. The goal of the landing page is simply to convert that prospect into a lead by making them sign up. Instead of emailing PDF, if you offer something of value i.e. a book or USB thumb drive, you increase your chance of converting the lead.

Acutrack: a better alternative to Amazon

Many of our clients described Acutrack as a mini Amazon! Although we are flattered, it also made us think of how do we really compare to Amazon. This short article/blog should help you. In this blog, we will share with you, how by working with Acutrack will actually give you more control of the fulfillment process vs Amazon’s FBA (Fulfillment by Amazon) & Createspace services (Publishing of CD’s, DVD’s and books). Like Amazon, Acutrack offers fulfillment services for your products and publishing of CD’s, DVD's and books. However, we go beyond simply offering such services: we do what Amazon doesn’t by putting you back in control!

Createspace
    • Control your marketplaces: 
      When you work with Amazon: Amazon only helps you sell on their own marketplace. If you plan to use Amazon’s FBA (Fulfillment by Amazon), then it is assumed that Amazon marketplace is your single sales strategy. Amazon’s FBA does not help you personalize and prepare your shipments to other distributors. In addition, you don’t get a dedicated account representative who knows your business needs and can help you expand into other marketplaces. When you work with Acutrack: Acutrack helps you sell on any marketplace. Amazon’s marketplace is wonderful, but why limit yourself to just one marketplace? We help personalize your logistics so that you can sell not only on Amazon, but also on your online store, retailers, Groupon, or any other marketplace where you wish to sell. Acutrack has a dedicated account representative who knows your business needs extremely well and can help you grow your business in the marketplace.

 

    • Control your brand: 
      When you work with Amazon: The Amazon brand is everywhere. Customers buy their products on Amazon’s website. Your product gets shipped in an Amazon box. Your customer service is dealt with by Amazon. Amidst all this, your brand gets lost. When you work with Acutrack: The Acutrack brand is nowhere. Your package gets shipped with your brand. We are your invisible publishing and fulfillment partner. We want your brand to be maximized, because we recognize that branding is crucial for companies to be successful.

 

    • Control your eCommerce: 
      When you work with Amazon: Amazon is your eCommerce and takes a percentage of the sales and then pays you the difference. When you work with Acutrack: You have the option to run any eCommerce platform. We are integrated with 50+ eCommerce platforms so you can choose the right one for your application. We don’t run your eCommerce. We don’t take a percentage of your sales. You manage your eCommerce and keep the sales. In addition to integrating with your shopping cart, we give you a full suite of our API for all aspects of order and inventory management.

 

    • Control your interaction with your customers: 
      When you work with Amazon: Amazon controls your customer service. While this may initially sound appealing at first (one less headache to deal it!), many business have reported to us that in the long-term, this has actually been a huge disadvantage. First, you do not hear the feedback from your customers, which makes it difficult to improve your product. Second, you do not interact with your customers at all, which makes it virtually impossible to sell them more products in the future. We all know that selling to an existing customer is much easier than selling to a new customer, but the Amazon model does not allow that. When you work with Acutrack: You control your customer service. You talk directly to your customers and establish a long-lasting relationship with them. You get feedback from them so you can improve your next product. You promote to your existing customers and grow your business. You can ask your customers to refer you to other businesses. In short, the Acutrack model allows you to communicate directly with your customers, because we know that strong customer relationship is the heart of any successful business.

Ultimately, you have to decide what strategy works for you. Amazon is undeniably an easy choice. If you are okay with one marketplace with a pre-existing eCommerce platform and someone else to take of your customer service, then Amazon is a good fit for you. If you are looking to expand into multiple marketplaces, maximize your brand, have the flexibility to run any eCommerce platform, and have relationship with your customers, then Acutrack is the perfect model for your company.

Can I have the best of both worlds? Yes! One solution many of our customers find appealing is signing up for Amazon Marketplace Pro. This allows you to access Amazon’s marketplace, but have another company like Acutrack manage your fulfillment - and give you full control over your company!

 

Have a question?

Please contact us:

Toll-Free: 888-234-3472
Phone: 925-579-5000
Fax: 925-579-5001
sales@acutrack.com

Request for Quote!

Acutrack Contact

sales@acutrack.com
350 Sonic Avenue
Livermore, CA 94551
USA
Please contact us:

Toll-Free: 888-234-3472
Phone: 925-579-5000
Fax: 925-579-5001
sales@acutrack.com

Request for Quote!

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About Acutrack

We are a full service Fulfillment house

  • Technology driven Fulfillment to Pick, Pack and Ship
  • “On-Demand” Publishing of CD/DVD, Books or USB Thumb drive

Fulfillment centers:

•   Livermore, CA

•  Philadelphia, PA