Half a century ago, the only way to publish a book was through a literary agent or a traditional publishing house. Today, self-publishing has grown by leaps and bounds ‚Äď offering an author maximum creative control and the ability to pocket a greater share of the profits.¬†

But that still leaves the question of delivering the book to the customers, in other words book fulfillment. The obvious answer is online marketplace like Amazon, and using their delivery services. But they do take away a chunk of your margins and leave you in the dark about who your customers are. Moreover, often there are co-mingling glitches; which means the product that goes to your customer may not necessarily be the one you have sent to the warehouse. 

But there is still a way out. 

As a seller on Amazon, you have two major options :

1. Use the Fulfillment by Amazon (FBA) program and pay Amazon to store and ship your products to customers 

2. Ship orders by yourself, which is known as Fulfillment by Merchant (FBM) or seller-fulfilled.

Selling products using the FBM method is advantageous for the seller when the products are exclusive to the seller’s shop. Similarly, it is favorable for an author.¬† It also offers a bunch of benefits, especially¬†the control over every aspect of the business and having a good profit margin.

Fulfilled by Merchant operates as it sounds.

The merchant fulfills orders when their products are sold on Amazon, either through self-fulfillment or a Third-party book fulfillment service like Acutrack.

FBM is usually the only global fulfillment method available to new merchants selling on Amazon which can work to their advantage.

Let’s ferret out some major advantages of FBM:

  • Retain better control:

The author gets to control inventory, shipping and handling, packaging, delivery speed, and shipping carriers as well as maintain control of return methods, and the customer service experience. What sells, what stays, and what replaces; matters a heap sight in order to achieve greater success.

  • A way to earn more revenue:¬†

Margins are greater than FBA since the seller does not need to pay additional fees to Amazon.

  • Strong brand building:

Complete control over your brand and an open line of communication to create a robust relationship with customers lead to an opportunity to build a better business than the rest.

  • Faster business growth:

47% of FBM sellers realized a profit in fewer than three months versus 38% of FBA sellers.

  • No unavoidable losses due to frequent policy changes
  • Less paperwork handling while catering directly to the customer¬†
  • Freedom to run operations as desired¬†
  • No unexpected costs, expenses throughout the shipping process¬†

 FulfilledBy-Merchant Seller 2.0 is here

On the flip side, the biggest disadvantage of FBM method is it often impacts the shipping standard expected by the customers. Moreover, it can be very difficult to guarantee rapid international shipping as an individual. Having the right book fulfillment provider like Acutrack inc. can save you time and money. Combined with Acutrack’s print-on-demand services enabled by its in-house state-of-the-art printing setup Acutrack’s a one-stop printing and global delivery partner for authors.
Until now, Acutrack, as a third-party book fulfilment provider who aided the FBM method, would have to integrate with your website or online marketplace store like Amazon store separately.

Today, E-commerce giants like Shopify and WooCommerce are allowing seamless Amazon integration. This means once the end customer places an order on Amazon, it will reach your Shopify store without any problems so it can be delivered to the customer. It will seamlessly flow into your Acutrack  inventory management system here. As usual, we will spring to action and do the needful. Your book will be delivered without any hassles. 

You can focus more on your business operations keeping aside the difficulties of the shipping process while enriching customer relations and credence. 

To know more email us at moc.kcartuca@selas

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