With traditional CD/DVD duplication you need to order significant quantities at one time and you then need a method to distribute them to your end user. However, there are many situations when this does not work. Here are some case studies:

• A training company requires courses to be distributed on CD/DVD and they are not sure how many students are registering for the training.
• A marketing organization wants to tailor their content to meet their customer's specific need. This customization creates a great impact to their end user by offering personalized content.
• A software company has frequent changes in their software and wants to always ship the latest version.
• A software company wants to convert more of their sales to the downloadable version of their product. They still want to offer their customers the option to order their software on CD or to order a backup CD.