Sleeter

How we helped a major Network Forum with book printing & fulfillment

The Sleeter Group operates a networking forum for accounting professionals. In addition to organizing various marketing events for its members, the organization also produces various Quickbook accounting training books for its members.

The Situation

Sleeter Group's training books are bought by various accounting professionals as well as being a part of many school curriculums and are ordered through the company's website. Sleeter releases a new version every year to incorporate changes in the Quickbook software. Sleeter would go the local print house to get their books printed, and their office staff would help package and ship.

Challenges

  • Sleeter’s small office in Pleasanton was cluttered with various versions of the books. Even though 80% of the business was attributed to latest version; they had keep maintain inventory for the older version as many bookstores were not ready to move to the newer version.
  • Sleeter’s Marketing staff wanted to focus their resources in building sales, networking and talking to its members. They didn’t want to spend their time in packaging and shipping books.
  • The local printer had limited print capability, taking 2-3 weeks to print large print runs of their yearly launch.

The Result

Sleeter moved all their book print and fulfilment to Acutrack in2009. All book titles and their current inventory was moved from their office to the Acutrack warehouse. We helped them move their online web store (which was developed with wooCommerce) and integrate it with Acutrack’s fulfillment. Acutrack helped lowered their print cost and time to deliver books, which ultimately enhanced their market position.