The latest news, as told by DM NEws, is that the proposed merger between Vertis Communications and American Color Graphics is back on, after the two printers announced plans to merge last summer, and then the deal fell apart in September. Apparently their mutual goal is to better address the advertising insert and pre-media services marketplace by enriching their print capabilities and offering a wide range of pre-media and workflow solutions.
Which brings us to the fact that as Acutrack has focused quite a bit in the last couple of years on our on demand CD and DVD replication model. However, we have always been doing the basics, assisting our clients with print production, design, and fulfillment. Now we are seeing a nice combination of online and traditional marketing tactics that will continue to flourish as marketers get a better handle on measurement and metrics for results both online and offline. This leaves room for tweaking campaigns and improved results.