Books On Demand

Print Specification

Submitting your Artwork File for Print

Getting your files ready for print is a fairly simple process when using a few guidelines from the very inception of the design project. Following our guideline insures that we are able to send your job direct to print – no edits or manipulations are needed to your file first.

Make Sure the Resolution Is Right For the best quality professional printing results, it’s very important to keep the resolution as high as possible. For example, 300 dpi resolution is considered by most printers to be an absolute minimum.

Make Sure the Colors Are Consistent When you are editing an image on for viewing on your computer screen or on a web page, you are probably using the RGB color format. This is the format computers normally use to display colors. However, when printing accurately, it’s important to utilize the CMYK color space option instead. Also, for sharp and crisp black, it’s important to use 100% black with no additional CMY encoded.

Follow Trim and Bleed Guidelines Bleed and trim are the terms used to describe the area around the dimensions of your final image that will be unsafe to use for important content in your design. In a nutshell, it’s very important to leave about 1/4 of an inch from the edge of your dimensional content to the edge of any important lines of text or featured images. This area will be used as kind of a buffer zone in the printing process.

Avoid Drastic Image File Compression The more you can avoid compressing your final design, the better. The recommended file format for saving a file is usually TIFF. This is because the TIFF file format keeps all color information and all pixel information from the original design intact. On the other hand, files like JPG and GIF reduce file size by eliminating small portions of the image or by getting rid of some of the color information stored within the file. Better final results from printing happen when better quality images are put forth.

Save In a Standard Format Once you’ve finalized your graphic design and text files, it’s important to lock them in and place them in sort of a shelter that can be easily shared with the printer. One great way to do this is to use Adobe® Acrobat® PDF files. They’re commonly used in the printing industry because they’re cross platform compatible. Plus, using this type of standardized format doesn’t allow for the possibility of accidental changes or edits to the camera ready image. Once it’s “locked” and saved as a PDF file, how it is shown in that format is how it will be printed.

Layout specification When supplying artwork for books or catalog, unlike other printers who may need you to layout to be arranged in “printer spreads”, you can keep it simple with us! Just submit your artwork as individual pages in your design program at the folded dimension, or 2-pages at the flat dimension above also known as "readers spreads" for more integrated designs (two pages that are side-by-side when the catalog is open).

Raj Barman

Should You Self-Publish or Commercially Publish?

Should You Self-Publish or Commercially Publish Your First Book?

You may have written your first book. The first thought that might come to your mind whenever you are about to write is whether you should publish the book on your own and watch how it performs. You may also contemplate about whether you should approach a few publishers and agents or not. Perhaps, you think it might be a good idea if you get in touch with some publishers and agents and if that does not work out, go for self-publishing.

  • So what would be your way forward?: A very important question that you should ask yourself at this juncture is whether the subject of your book has a national or broad appeal or is it on a topic that you are passionate about or expertise in. If you want to attract one of the traditional publishers, particularly a reputed one, you must have a book that caters to an already established genre and possess mass or commercial appeal. In case, your book is on a specialized topic, you can approach a publisher who is known in the market to specialize in that subject. Alternatively, you can simply decide to self-publish your work. If the book is written on a topic that you are highly passionate about, you might directly go for self-publishing.
  • What is the extent of control you desire to have on the process of publishing?: If you take a conventional way, you would have hired an agent who would definitely want that you edit your book prior to submission. Hopefully, you would also have a publisher who might ask you to do a revision of your work. You might not get approval for your cover and at times you might have only mutual consent on the title of your book. It means that, in case the publisher does not approve of the original title, you might have to reconsider it and arrive at one that can be agreed upon with the publisher. There might be limited control as far as the how the marketing of your book is conducted. When you approach a traditional publisher, you have to cede control on your book to some extent. However, it could be a great thing as you would be interacting with experts in the publishing industry who have years of experience behind them. Though, it is quite natural that you might sometimes get frustrated with some of those decisions that you do not really approve. On the other hand, while self-publishing the book, the entire control is vested upon you right from cover, edits, marketing, and title. Deciding whether you want to approach a traditional publisher or self-publish the book may not be alternative decisions always. You can approach some traditional publishers first, and it does not work out, can resort to self-publishing.
  • How capable are you at self-promotion?: There is no guarantee that a publisher is going to adequately promote your book, but they'll at least give you a bit of a boost at bare minimum. If you self-publish, you're entirely on your own. You don't necessarily have to be a social media maven or a celebrity in order to give your book the boost necessary to generate crucial word of mouth, but you're going to have to do something. The good thing is that if you are able to market yourself properly, you'll be able to profit much more then if you went with a traditional publisher. Not only that but you have the power to sell the foreign rights to your book and get paid right away instead of waiting around for the publishing company to write you a check.

While not always the right path, self-publishing is a very good way for an author to make a living. Traditional media has to change and adapt to survive in the 21st century and in a market which was once controlled by major publishing houses, the tides have turned and now the author has more say than in the past. So think carefully before you act, but know that you can be just as popular and just as profitable if you self-publish then go the more traditional route.

Raj Barman