Film distributors in these in-between-format days have a unique pickle on their hands. While many Americans have already made the switch over to newer Blu-ray players and discs, many others are hesitant to leave their DVD collections behind due to the larger selection and relatively low cost of discs produced in this format. Distributors want to ride the wave of the future, but at the same time do not wish to alienate those consumers who are still buying largely on DVD. At first, for people unimpressed by flashy technology, the benefits of owning Blu-ray discs can be unclear, especially when DVDs seem to be as readily available as ever. Distributors, however, are straddling the fence and giving consumers the best of both worlds: a combination DVD/Blu-ray package that gives them the safety of their preferred format while allowing them to get their feet wet with the newer technology. Blu-ray authoring and Bd replication services can help even smaller distributors offer this combination package to consumers.